Telecom Lead America: MACH, a provider of cloud-based
managed communication services, has introduced Bill Shock
Prevention solution to address data roaming related concerns of consumers.
The new solution will encourage greater data roaming
usage, resulting in increased roaming revenues for operators, and enhances the
overall customer experience, so increasing customer satisfaction.
In order to remove the fear of bill shock and increase
confidence in and uptake of data roaming, mobile network operators require
granular, real-time insight into data usage. Furthermore, compliance with the
latest EU regulation and the GSMA’s announced Data Roaming Transparency
Initiative will only be achieved by operators that can take proactive steps to
ensure customers are notified about their data usage,” said Guy Reiffer, vice
president marketing & partnerships, MACH.
The solution helps operators improve revenue assurance by
avoiding some of the problems that have been associated with the provision of
roaming services such as bill disputes or exposure to debt.
Despite the rapid growth in domestic data consumption,
the vast majority of consumers continue to switch off 3G connectivity when
travelling abroad due to fear of bill shock.
The company said that this fear hinders operators’
ability to deliver recurrent revenues from roaming estimated to offer an
additional value of up to $900 million globally if such concerns could be
alleviated.
The new solution is a part of MACH’s M
Serve cloud-based portfolio of fast-to-market mobile
data monetization services.
The Bill Shock Prevention monitors subscriber data
roaming usage in real-time and provides immediate alerts.
Syniverse to buy MACH for 550 million euro
Syniverse, a company behind mobile number portability
technology in India and globally, is set to the acquire MACH to increase its
global footprint and scale.
editor@telecomlead.com
