Evolving Systems, a provider of software solutions and
services to the wireless, wireline and IP carrier market, announced that an
African customer has placed a significant upgrade order for the company’s Dynamic SIM Allocation (DSA)
solution, providing support for mobile broadband and number selection.
The initial phase of the DSA solution allowed the
operator to overcome many of the issues associated with pre-provisioning, such
as number utilization, network capacity and regulatory constraints.
Instead of batch pre-provisioning, DSA enables the
operator to instead provision the SIM card when the phone is first switched on
and used. Key network elements such as the HLR will only be provisioned at the
time of first use, freeing up valuable network capacity and reducing
operational costs.
The second phase of the project will extend the use of
the solution to support number selection, allowing the operators’ prepaid
subscribers a choice when selecting their phone number.
Considered a key differentiator, this will enhance the
user experience and provide the operator with an opportunity to generate
revenue through the sale of vanity numbers. Subscribers will also be able to
select a preferred language from the menu options.
In addition, the extension will allow the operator to
send targeted marketing messages and promotions directly to subscribers through
the handset and support non-handset devices, such as mobile broadband dongles,
via a static web page.
“In the highly competitive wireless market,
differentiation is key,” said Thad Dupper, chairman and CEO at Evolving Systems.
“This carrier’s decision to upgrade their DSA
implementation with the addition of our successful number selection and mobile
broadband features will enable them to offer a wider range of personalization
at time of activation. In addition to differentiating themselves from the
competition, DSA number selection and support for mobile broadband will allow
them to generate important new revenue streams while at the same time reducing
churn,” Dupper added.
By Telecomlead.com Team
editor@telecomlead.com
