Airtel bolsters customer-centric strategy with Ericsson for managed services deal

Bharti Airtel is sharpening its strategic focus on network excellence and customer experience through an expanded managed services partnership with Ericsson.

Airtel India store business
Airtel India store business

The new agreement entrusts Ericsson with operating Airtel’s pan-India network via a centralized, intent-based Network Operations Center (NOC), covering a wide range of services including 4G, 5G NSA, 5G SA, Fixed Wireless Access (FWA), Private Networks, and Network Slicing.

Ericsson did not reveal the financial details of the managed services deal.

The move reflects Airtel’s commitment to building a future-ready network that can respond dynamically to user demands. By leveraging Ericsson’s AI-driven and automated network operations, Airtel aims to ensure seamless service delivery, faster resolution times, and enhanced end-user satisfaction.

At the heart of Airtel’s strategy is a strong customer-centric approach. The telecom operator is banking on technologies such as FWA and network slicing to deliver customized connectivity experiences for both consumers and enterprises. These innovations are expected to address the surging demand for data and digital services in India’s rapidly evolving telecom landscape.

Randeep Sekhon, CTO of Bharti Airtel, emphasized that the partnership will help the operator deliver “exceptional experience” to customers while scaling up new-age services across the country. The collaboration also aligns with Airtel’s broader vision to diversify its offerings and open up new revenue streams by tailoring services to different user segments.

With over 25 years of collaboration, the strengthened Ericsson-Airtel alliance represents a strategic investment in operational agility, service innovation, and customer satisfaction — core pillars of Airtel’s long-term growth agenda in the digital age.

TelecomLead.com News Desk

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