Airtel bolsters customer-centric strategy with Ericsson for managed services deal

Bharti Airtel is sharpening its strategic focus on network excellence and customer experience through an expanded managed services partnership with Ericsson.

Airtel India store business
Airtel India store business

The new agreement entrusts Ericsson with operating Airtel’s pan-India network via a centralized, intent-based Network Operations Center (NOC), covering a wide range of services including 4G, 5G NSA, 5G SA, Fixed Wireless Access (FWA), Private Networks, and Network Slicing.

Ericsson did not reveal the financial details of the managed services deal.

The move reflects Airtel’s commitment to building a future-ready network that can respond dynamically to user demands. By leveraging Ericsson’s AI-driven and automated network operations, Airtel aims to ensure seamless service delivery, faster resolution times, and enhanced end-user satisfaction.

At the heart of Airtel’s strategy is a strong customer-centric approach. The telecom operator is banking on technologies such as FWA and network slicing to deliver customized connectivity experiences for both consumers and enterprises. These innovations are expected to address the surging demand for data and digital services in India’s rapidly evolving telecom landscape.

Randeep Sekhon, CTO of Bharti Airtel, emphasized that the partnership will help the operator deliver “exceptional experience” to customers while scaling up new-age services across the country. The collaboration also aligns with Airtel’s broader vision to diversify its offerings and open up new revenue streams by tailoring services to different user segments.

With over 25 years of collaboration, the strengthened Ericsson-Airtel alliance represents a strategic investment in operational agility, service innovation, and customer satisfaction — core pillars of Airtel’s long-term growth agenda in the digital age.

TelecomLead.com News Desk

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest

More like this
Related

Huawei Achieves 41% Global Telecom Equipment Market Share Through Technology Leadership and Strategic Expansion

Chinese telecom technology giant Huawei strengthened its position in...

Global Telecom Equipment Market Rebounds in 2025 with 4% Growth, Driven by Optical Transport and Cloud Investments

The global telecom equipment market returned to growth in...

Ericsson Top Management Remuneration 2025: CEO Salary Surges Compared with 2024 and 2023

Ericsson annual report for 2025 has revealed top management...