AI technologies, including generative AI (genAI), are reshaping the telecom business in Europe, with operators leveraging AI to optimize networks, enhance security, and improve customer service, GSMA said in its latest report.
Key AI developments
Network Optimization and Reliability
Orange: Integrated Augtera’s AI-driven network operations platform into its operation center in April 2024. This reduces daily alarm alerts by 70 percent and enables predictive responses to network incidents across 100+ countries.
EE: Deployed ML and AI in its 5G Standalone (SA) network launched in 15 UK cities. AI optimizes network reliability and energy efficiency, with the “Network Boost” feature enhancing performance in congested areas.
Customer Service Innovation
Vodafone: Introduced a genAI-powered chatbot for Voxi customers in early 2024, developed in collaboration with Accenture using OpenAI’s ChatGPT. This initiative supports interactive customer experiences and aligns with Vodafone’s 10-year partnership with Microsoft for AI-driven digital transformation.
AI for Cybersecurity
Deutsche Telekom: Utilizes in-house AI technology to automate analysis of 1 billion daily security-related data points, rapidly identifying cyberattacks. The AI has been operational for over two years, developed with Telekom Innovation Laboratories.
Partnerships Driving AI Innovation
Telefonica: Partnered with Matsuko and Nvidia for holographic meetings and integrated Microsoft’s Azure AI Studio into its Kernel platform to streamline genAI workflows.
Deutsche Telekom: A member of the Global Telco AI Alliance, collaborating with multinational partners to enhance telecom-specific large language models (LLMs).
AI-Ready Networks
Operators recognize the importance of investing in edge computing for AI inferencing, a key 5G monetization opportunity. However, challenges like cloud capacity, funding, and skill shortages persist.
Ethical AI Adoption
The telecom industry emphasizes responsible AI practices aligned with the EU’s AI Act. Initiatives like the GSMA Responsible AI Maturity Roadmap and GSMA-IBM training programs support ethical AI integration and skills development.
European mobile operators are at the forefront of AI adoption, combining advanced technology, strategic partnerships, and ethical practices to drive innovation while addressing challenges like resource constraints and skill shortages.
Baburajan Kizhakedath
