Semiconductor design firm UNISOC announced the launch of its latest chipset, the UNISOC T760, in India on Tuesday. The new chipset is positioned to make 5G smartphones accessible to more customers.
UNISOC is partnering with leading original equipment manufacturers (OEMs) to introduce the T760 chipset across various devices.
According to UNISOC website, China-based ZTE and Hisense are using T760 chipset. ZTE Yuanhang 30S, which is using T760 chipset, is available for a price of 1,199 yuan (~$177) or INR 14,779.
Analysts at Omdia indicated that UniSoC has capitalized on the opportunity to increase its share in the declining 4G market as most chipset makers shifted from producing 4G to 5G chipsets. “UniSoC is MediaTek’s primary competitor in this sector,” Aaron West, Senior Analyst in Omdia’s Smartphone group, said.
IDC says India’s smartphone market shipped 34 million smartphones in Q1 2024, with 11.5 percent growth, making it the third consecutive quarter of growth in shipments. Smartphone ASPs (average selling price) in India remained flat YoY and QoQ at $263, ending the streak of strong ASP rise for the last several quarters.
Major phone vendors shipped 23 million 5G smartphones during the first-quarter. The share of 5G smartphone shipments increased to 69 percent from 46 percent in 1Q23, while 5G smartphone ASPs dropped to US$337, a decline of 21 percent in 1Q24, IDC said.
“Scoring over 510,000 points on Antutu V10, UNISOC T760 excels in HD gaming, photography, and video recording tasks, promising users a plethora of joy and satisfaction across a wide range of activities and interactions,” UNISOC said in a statement.
Key features of the T760 include 6nm EUV process technology, support for Hard Decode/4K@30fps encoding and decoding, compatibility with FHD+ resolution displays, and 120Hz refresh rates. These specifications are designed to enhance gaming experiences, providing players with immersive entertainment.
The chipset also boasts an innovative AI development platform, facilitating the swift and effective enhancement of diverse applications to deliver a more intelligent user experience.
Moreover, the UNISOC T760 employs a multi-mode integrated innovative architecture and AI intelligent adjustment technology, resulting in a 37 percent reduction in overall power consumption in 5G data scenarios and an 18 percent reduction in power consumption in 5G standby scenarios.
Baburajan Kizhakedath
