At the Interop 2014, Broadcom announced 5G Wi-Fi (802.11ac) system-on-chip (SoC) to deliver indoor positioning technology.
The BCM43462 SoC features Broadcom’s new AccuLocate technology, and provides sub-meter accuracy on physical locations enabling retailers and public venue operators to deliver more personalized experiences to consumers, said Broadcom.
ABI Research earlier said location based technology installations will break the 25,000 mark in 2014.
Indoor location market will reach $4 billion in 2018 fueled by increasing demand for location-based services in public venues such as shopping malls, department stores, airports and stadiums, according to industry estimates.
By leveraging location-based services, retailers and venue operators can offer discounts, promotions and personalized services to consumers based on exact locations while enterprise network IT staff can use the technology to track and manage assets.
Broadcom in a statement said 5G Wi-Fi SoC with on-chip AccuLocate technology operates using fine timing measurement (FTM) technology, resulting in accurate positioning regardless of environmental factors.
Previous versions of indoor positioning relied on received signal strength indicator (RSSI) technology, where signal strength and performance can vary depending on environmental factors such as crowd density or temperature.
