Tablet use now accounts for 20 percent of weekly digital media
consumption — with the average user spending one and one-half hours per day
for a wide range of browsing, content and communication applications, according
to Strategy Analytics.
More than 25 percent of all tablet usage is dedicated to
web browsing and email, for both owners and those who intend to purchase
tablets in the near future.
In the home, tablet connectivity with Wi-Fi was almost
universally preferred. However, tablet use in most other locations showed a
mixed picture which includes Wi-Fi, 3G and stand-alone operations. This means
that nearly 65-75 percent of all usage across all environments takes place over
a Wi-Fi network. These findings come from a Strategy Analytics survey of both
Tablet users and future purchasers in the US and UK.
For both existing tablet owners and potential buyers,
Strategy Analytics analysis reveals that tablets are most used for web
browsing,” said Martin Bradley, Associate Director in the Global Wireless
Practice and author of the report.
Another 40 percent of tablet use can be attributed to
media and app store applications. Existing tablet owners enjoy exploring app
store offerings, whereas future tablet buyers express interest in accessing
readily available media store content, according to the Tablet and Touchscreen
Devices service (TTS) report called Tablet Usage Behavior and Wi-Fi / 3G
Connectivity Expectations.”
Although, almost half of future users are uncertain
about the need for 3G, Strategy Analytics research shows that with increasing
affordability, operator subsidy, point of sale promotion and multi-device data
plans more tablet users will seek consistent 3G always-on connectivity,” said
David Kerr, VP at Strategy Analytics.
By Telecomlead.com Team
editor@telecomlead.com
