Samsung Electronics announced the global availability of its Galaxy S23 smartphones, amid indications that consumers are holding their spending on smartphones.
The price of Galaxy S23 in the United States is $799 (128GB) and $859 (256GB). The price of Galaxy S23+ is $999 (256GB) and $1119 (512GB). The price of Galaxy S23 Ultra is $1199 (256GB), $1299 (512GB) and $1619 (1TB).
“2023 is set up to be a year of caution as phone vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory,” Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker, said.
“Consumers may find more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”
Samsung Electronics has shipped 260.9 million smartphones in 2022 vs 272.1 million in 2021, according to IDC.
Samsung said pre-order for Galaxy S23 was higher vs Galaxy S22 series, with 60 percent of consumers opting for the most premium Galaxy S23 Ultra. Samsung did not reveal the number of consumers, who have ordered for buying Galaxy S23.
“This year’s pre-order numbers echo our customers’ trust in our brand and demonstrate how our commitment to ground-breaking innovation and sustainability continues to resonate with consumers,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.
Starting on February 17, 2023, the Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 will be widely available through carriers and retailers and on samsung.com.
