Nokia Lumia 1020 is unlikely to be launched in India this quarter.
The newly launched Nokia Lumia 1020 — with 41MP camera — will be first introduced in the U.S. telecom market in association with AT&T. The price will be $300 on a two-year contract.
The strategy of Nokia is to launch Nokia Lumia 1020 in China and key European markets this quarter.
Nokia plans to ship an exclusive variant of the device with Telefonica to select European and Latin American markets.
Stephen Elop, president and CEO, Nokia, said: “The Nokia Lumia 1020 will bring new meaning to pictures and continues to strengthen Nokia’s leadership in imaging.”
Lumia 1020 is not the first smartphone from Nokia with 41MP camera. Nokia 808 PureView featured 41MP camera. But it was on Symbian OS.
Nokia Lumia 1020 is relying on PureView technology, including optical image stabilization.
The phone major is introducing a new application called Nokia Pro Camera for taking professional quality images.
Dual capture capabilities enable Nokia Lumia 1020 to simultaneously take a 38MP image for editing opportunities, and create a 5MP picture that is easy to share to social networks with Windows Phone 8.
Nokia Strategies
Nokia is trying to revive its smartphone ranking globally. In the first quarter of 2013, Nokia’s position in the global smartphone market dropped to No. 10, according to Gartner, from No. 8 in the year-earlier period. Samsung and Apple had 49 percent of the total unit sales in the period.
Nokia shipped 5.6 million Lumias, up 27 percent from the previous quarter. It indicates that there can be revival. But rivals are bringing innovative products. Nokia also has new products — its latest 3G phones and Asha 501 — to bank upon. Its strategies will pave way for further growth. Nokia relies of its internal market reports for innovation.
The cash crunched Nokia will seek the support of Microsoft, which announced its plans to restructure and add more devices and services, and AT&T in the U.S. to market the new smartphone.
New phones are vital for the survival of Nokia in the smartphone space. In Indian smartphone market, Nokia is out of the top 3 list. It needs to compete with Samsung, Micromax and Karbonn — both are home grown companies — in India.
