By Telecom Lead Team: Nokia announced that it has
expanded developer opportunities with revenue tools. The mobile phone
major also announced new strategic partnerships with leading brands.
“We’re delighted to announce new, breakthrough
partnerships with leading brands including Kraft, Red Bull and Voddler. Our
partners are recognizing the opportunities with Nokia to reach all consumers in
all markets, and are creating great, differentiated mobile experiences with us.
Nokia is working rapidly to provide developers, carriers and partners with a
powerful business platform to generate incremental revenue opportunities,”
said Marco Argenti, senior vice president, Nokia Developer Experience &
Marketplace.
Nokia’s In-app purchase revenue tools for Series 40 and
Qt enable developers to generate incremental revenues by utilizing Nokia’s
operator billing integrations, where consumers can add purchases to their phone
bill rather than pay with a credit card.
Nokia now has operator billing integrations with 150
operators across 40 markets around the world.
Across Series 40 and Qt, In-app advertising brings
further monetization opportunities, while tools including In-app advertising,
Try & Buy or ‘Freemium’, and In App Advertising enable developers to more
easily monetize apps created for Windows Phone.
Nokia Store reached a new milestone of 13 million daily
downloads this month. The percentage of downloads made by consumers using
Series 40-based feature phones has grown by 250 percent in a year, with the
platform now accounting for more than 30 percent of the total daily Nokia Store
downloads.
The number of apps published daily in Windows Phone
Marketplace has grown by 300 percent in the past 12 months, with Marketplace
now home to 65,000 apps and counting.
Nokia also announced a number of new partnerships which
will bring new mobile experiences from the world’s biggest brands exclusively
to Nokia consumers before they are made more widely available to all Windows
Phone consumers through Marketplace.
editor@telecomlead.com
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