Micromax has appointed Bharti Airtel Director Deepak
Mehrotra as the CEO. The home grown mobile phone company has also appointed
senior officials from Sony Ericsson and HTC to push sales of its feature phones
and smartphone divisions.
Mehrotra has joined Micromax from telecom operator Bharti
Airtel, where he served as Operations Director (Mobility Business).
The company has appointed
Sony Ericsson‘s Khaja Muzaffarullah to head the feature phones division,
while HTC’s Ajay Sharma will look after the smartphone business.
Micromax has a strong presence in the feature phones
segment and it is now looking to capture the smartphone market share as well.
The company will also strengthen its distribution across
the country and work towards creating a robust network.
Micromax is looking at capturing 10 per cent of the
market share at the earliest.
Recently,
Micromax Informatics announced that it has become the world’s 12th
largest handset manufacturer with 1 percent market share globally.
Micromax is larger than all Japanese brands, including
Sharp and NEC. Micromax is ahead of Lenovo (2.6 million) and closing the gap on
Sony Ericsson (7.6 million), according to the Global Handset Vendor Market
share report from Strategy Analytics for Q2 2011.
Micromax topped the micro vendor rankings, shipping an
impressive 4.0 million handsets worldwide in Q2 2011. Micromax has 8 percent
share in India, making the brand ranked third behind Nokia and Samsung in terms
of volumes. Micromax grew 48 percent annually.
Micromax is also present in markets such as Hong Kong,
Bangladesh, Nepal, Sri Lanka, Maldives, UAE, Saudi Arabia, Kuwait and Brazil.
Recently, Micromax Informatics announced
its foray into Maldivian telecom
space, as a part of its aggressive global expansion activities. Micromax will
launch 9 mobile phones competitively priced between 425 MVR to 4,500 MVR.
Through an exclusive partnership with Sense Wood Maldives, Micromax will make
the handsets available through all leading outlets across the country, reaching
out to the market with 150 percent mobile penetration.
Micromax aims to focus on consumers of all age groups,
especially youth through their wide range of innovative products.
By Telecomlead.com Team
editor@telecomlead.com
