The Indian tablet market grew 128.8 percent to 1.84 million units in 2Q 2024, according to new data from the International Data Corporation (IDC).
Tablets supplied in the Uttar Pradesh state for the education segment in 2Q24 were the key growth driver. Samsung and Acer, according to media reports, have received the order for supplying tablets to the Uttar Pradesh education department.
Slate tablet market grew by 178.1 percent.
Detachable tablet grew by 23.6 percent.
In 2Q 2024, the consumer tablet segment grew by 27.5 percent due to high vendor sell-in and strong demand during e-tail summer sales in May.
The commercial tablet segment grew by 279.7 percent on the back of 455.1 percent growth in the education segment while the enterprise segment grew by 52.5 percent.
There is demand for tablets priced at $200-$300 as vendors are introducing products with good specifications in this affordable price range.
“Discounts and cashbacks make the purchases more lucrative, leading to robust demand for consumer tablets, and this trend is expected to continue in the near future,” said Priyansh Tiwari, Research Analyst, Devices Research, IDC India & South Asia.
Samsung (48.7 percent share), Acer (35.5 percent), Apple (9.5 percent), Lenovo (6.9 percent), Xiaomi (4.7 percent) were the top tablet suppliers in India during the second-quarter of 2024.
