Today’s fragmented mobile landscape is directly affecting
many organizations’ mobile plans, with 40 percent of Fortune 500 companies
stating that developing applications across multiple operating systems and
devices is the biggest challenge to their mobile strategy.
Other top challenges ranked by corporations include
keeping up with changes in the mobile market (27 percent) and supporting
connectivity and technology challenges/updates (20 percent).
These findings come from the second annual Mobile
Marketing and Commerce Study commissioned by Kony, the leading mobile platform
provider. The study surveyed Fortune 500 corporations to uncover valuable
information relating to their mobile computing challenges and strategic
initiatives.
Highlighting the confusion over the muddled mobile space,
the iPhone retained its position as the highest-prioritized operating system
for companies to support for the second year in a row.
This is despite Nielsen’s recent report stating Android
holds the largest market share among mobile operating systems. Android comes in
as the second-highest priority for the second year in a row, with BlackBerry
falling to third place on the list.
Kony’s survey of Fortune 500 companies reveals that 40
percent of organizations believe developing applications across multiple
operating systems and devices is the biggest challenge in their mobile strategy
The survey also found that 89 percent of companies
believe they can receive the funding necessary for their mobile strategy with
little or no effort
Kony enables enterprises to offer consumers and employees
feature-rich mobile applications in less time and at lower costs than any other
solution
“As companies increasingly look to mobile to help
them achieve strategic business goals, they are faced with very real challenges
due to the fragmentation of the mobile industry,” said Raj Koneru, founder
and CEO of Kony.
“With the rate at which the mobile landscape is
evolving, it’s vital for these companies to choose a partner with capabilities
across a multitude of devices and channels, including tablets, to ensure their
offering reaches their full customer base,” Koneru added.
In a report from March 2011, Gartner predicted that
nearly 70 million tablets would be sold worldwide in 2011. When considering how
rapidly the tablet market is growing, along with the vast potential that the
iPad and other tablets offer businesses, it’s surprising that the survey
reveals only 25 percent of respondents have plans to deploy a tablet offering
in the near future. On top of that, only 2 percent of respondents believe
developing an offering for the iPad is a priority.
By Telecomlead.com Team
