By Telecom
Lead Team: TomTom, a global provider of location and navigation products and
services, has signed a five year distribution agreement with traffic management
experts VIA.NL to provide access to
TomTom’s historical traffic products across The Netherlands.

Partnering
with VIA.NL provides TomTom with an
opportunity to make a greater impact in reducing traffic congestion. As VIA.NL provides authorities across The
Netherlands with TomTom’s highly accurate historical traffic data, both drivers
and traffic planning organisations will experience the benefits of this robust
database,” said Charles Cautley, managing director of TomTom Automotive and
Licensing.

VIA.NL will support municipalities,
regions, provinces and national government authorities through the use of
TomTom‘s
historical traffic database. TomTom’s historical traffic products provide the
analysis of road usage and delays to improve travel times across the entire
road network. TomTom products leverage an anonymous historical traffic database
of more than five trillion data points.

The detail
of the historical traffic database is reflected in products like TomTom’s
Custom Travel Times and Custom Area Analysis. Both products are accessible via
the TomTom Traffic Stats web portal, making the data easy to access
retrospectively without the need for expensive roadside equipment or field
studies.

We believe
the TomTom data, which can be accessed quickly, saving time and money, provides
a compelling alternative to traditional methods and helps to ensure the most
efficient use of the road network across the Netherlands,” said Erik Donkers,
CEO of VIA.NL.

Recently,
TomTom entered into a partnership
with the British Automobile Association (the AA) to provide the
real-time traffic information for The AA’s traffic news website.

editor@telecomlead.com