Tata Docomo has launched Endless Music, a new value added service, targeting its prepaid GSM customers through electronic voucher distribution (EVD).
Customers with both basic and smartphones can go to any Tata Docomo retail partner outlet and recharge with the select denomination.
In order to ensure transparency, this service will be non auto renewable. “Tata Docomo aims at changing the way music is sold and consumed thus reinventing the way our customers experience music,” said Rishimohan Malhotra, head – VAS Marketing, Tata Docomo.
Endless Music has a validity period of 30 days.
Tata Docomo customers in Karnataka will have to recharge with RC 48 followed by dialing 59090 (toll free number) to avail the benefits of listening to free 300 minutes of music.
Similarly, with RC 92 and RC 131, customers can avail 600 minutes of music valid for 30 days and 1000 minutes of music valid for 60 days respectively. The subscription will expire once the minutes are consumed or the validity is over.
Tata Docomo says such a model will avoid accidental activations and charges to customers and safeguard their interests in a transparent manner. Endless Music will enable customers to set their favourite song and as caller tune at additional charges. This service has been launched in partnership with Hungama Mobile.
