At the Mobile World Congress (MWC 2014), Barcelona, Vodafone India announced its partnership with Opera Software to bring web pass services to its customers in India.
The launch of Opera Web Pass will encourage new users to get online using their mobile devices and also help increase data usage among the existing users.
One of the biggest barriers to starting to use mobile internet is often a confusing, multi-step, time-consuming and error-prone process of subscribing to a data plan.
Opera Web Pass will allow Vodafone to package internet access in an easy-to-understand and affordable way. It enables Vodafone to replace complex, KB/MB-based data plans with time-based or content-based web-pass packages.
For example, users can pay to browse social-networking sites for a day or an hour, rather than having to keep track of the MBs they have consumed. This is a straightforward, controllable process similar to the way users buy apps today.
Vivek Mathur, chief commercial officer, Vodafone India, said: “Mobile internet has immense growth potential, and we are looking to play an integral part of this opportunity. Anticipating the need for customized offers in mobile internet, we have partnered with Opera Software. This services enables our customers to buy small ticket, duration based packs to suit their requirements.”
