Telecom Lead India: Increasing user satisfaction with
mobile TV on tablets will push average monthly viewing times to 186 minutes per
month in 2014.
Users become more accustomed to viewing content on
tablets, and as a range of content becomes available on tablets, consumers will
increase their viewing times, according to Juniper Research.
The number of users of streamed mobile TV services on
smartphones will increase by 2.8x between 2011 and 2016.
The majority of broadcast mobile TV users will be from
the Far East & China.
Subscriptions will make up the vast majority of mobile TV
revenues.
This increase will be most apparent in North America
where there is already significant mobile TV usage, and where internet TV
services such as Hulu and Netflix are extremely popular. A tablet is the ideal
device on which to consume mobile TV content — their large screen sizes and
intuitive user interfaces allow almost everyone to browse for and watch
content.
Another driver for this growth is the continued
integration of mobile services into pay-TV packages. Tablets can offer a richer
viewing experience when used alongside traditional television by allowing the
user to access supplementary information such as plot synopses and actor
biographies. These devices also enable users to view pay-TV content or to watch
catch-up services when away from home, extending the reach of traditional TV
services.
Consumers are already accustomed to timeshifting thanks
to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift.
This allows users to watch their pay-TV content anytime, anywhere and on any
device — the TV experience is no longer confined to the home,” said report
author Charlotte Miller.
Mobile TV viewing surpasses linear broadcasting on TV, reveals
InMobi
Recently, mobile has surpassed TV in terms of time
spent, with mobile web users spending 27 percent of their media time on mobile,
32 percent on while and only 22 percent users spends their media time on
TV, according to a survey by InMobi.
editor@telecomlead.com
