Telecom Lead Asia: MediaCorp, a media company in Singapore, will launch Toggle OTT services in international markets in the future.
MediaCorp has tied up with Tvinci, a Pay-OTT Platform provider, to power its lifestyle service called Toggle that will be available on PC, iPhone, iPad and connected TV.
In Q1 2013, the services will be available in Singapore as a subscription service or as a pay per view service, offering linear and video on-demand (VOD) content and access to a library of over 1000 hours of programming.
MediaCorp will compete with local operators creating a paid TV service.
“Consumers are increasingly using connected devices as both companion devices and second screens, so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime, anywhere, but also a gateway to a new TV experience,” said Philip Koh, managing director, Convergent Media Division, MediaCorp.
Toggle provides rights protected content across iOS, Android and Windows devices using Tvinci’s multi-DRM capabilities: supporting Microsoft PlayReady and Google’s Widevine DRM simultaneously. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated from the backend level to the interface.
Ofer Shayo, CEO, Tvinci, said: “The amount of content consumed via connected devices is increasing every month. Leading operators and media companies such as MediaCorp understand the need to introduce an OTT offering in order to meet viewers’ need to access content on any of their devices, whilst also enjoying an immersive social experience.”
