Glam Media, a vertical social content platform company
with the largest online global reach for women, announced the launch of
GlamMobile, a full-scale mobile advertising, content and social platform that
allows brand advertisers to engage with passionate audiences across popular
lifestyle verticals on mobile devices.
Additionally, the company is announcing the availability
of GlamEnable, a new platform that provides publishers with the ability to
develop robust sites for the mobile Web and create native applications for iOS
and Android mobile operating systems (OS).
Brand marketers from companies such as Lexus are seeking
more effective solutions for mobile as consumers spend more time accessing
content on smartphones and tablets.
Consumers spent 30 percent more time on mobile devices in
2010 compared to the previous year, and advertisers increased their spending on
mobile campaigns by 60 percent during the same time period, according to
eMarketer.
The Glam audience is seeking information to fuel their
interests and enhance their lifestyle. Reaching women is important to us and participating
in the launch of GlamMobile will allow us to interact with them in a more
meaningful way,” said Dave Nordstrom, vice president of marketing for Lexus.
In 2003, Glam Media was created to deliver primetime
digital brand advertising for personal computers. Since its launch in 2005, the
company has focused on innovating the next generation of digital brand
advertising across all media, including mobile phones and connected devices
such as tablets.
Mobile is a powerful medium and the future of digital
brand advertising is the ability to run deeply integrated and social campaigns
across desktop and mobile. With the introduction of GlamMobile, marketers can
more effectively deliver super premium ads that are highly engaging to the
right audience at the right time,” said Samir Arora, chairman and CEO, Glam
Media.
With the launch of GlamMobile, brands will have exclusive
access to new audiences and the ability to serve billions of monthly
impressions to highly engaged consumers, making GlamMobile the most
comprehensive mobile solution focused 100 percent on brand advertising.
The GlamMobile platform works across all major mobile
operating systems, including Apple’s iOS, Google Android, WindowsMobile, HP
WebOS, and more.
The new service follows Glam Media’s successful desktop
model that organizes quality curated content by popular lifestyle verticals
such as style, entertainment, food, moms, and health and wellness, so that
brands can deliver highly relevant advertising based on what consumers are already
interested in and love to read.
GlamMobile also utilizes additional targeting
capabilities such as geo-location, device type, mobile OS, and a suite of
high-impact, rich media, video and social ad units.
GlamMobile is supported by GlamAdapt, the company’s
premium ad-serving platform that enables brand engagement for rich media
campaigns across Glam’s vertical communities.
GlamAdapt powers more than 2,500 publishers and 4,000
digital content creators worldwide, allowing brand marketers to deliver customizable,
super-premium ads at unprecedented scale to the most desirable online audiences
locally and globally.
Glam Media is
the industry leader in helping brands deliver deeply engaging campaigns to
consumers across digital mediums, with more than 80 percent of all ads served
through GlamAdapt being rich media ads.
To improve the experience for consumers, and therefore
create better advertising and engagement opportunities for publishers, Glam
Media has launched GlamEnable, a new automated platform that allows content
publishers to create optimized versions of their websites for any HTML 5
compatible Web browser (iOS, Android, WebOS, WinMo, and others) as well as
native applications for iOS and Android mobile operating systems.
Glam Media sites (Glam.com, Bliss.com and Brash.com), as
well as 75 of the company’s publishing partners including Bag Snob, SheFinds,
and The Young Black and Fabulous, have used GlamEnable to create optimized
websites for mobile, resulting in higher levels of consumer engagement and new
revenue opportunities.
By Telecomlead.com Team
editor@telecomlead.com
