Fever 104 FM, the most innovative radio station, has
partnered with Tata Docomo and Tata Indicom for its highly successful series –
Fever Radio Ramayan.
The on-air saga that won gold at the famed New York
Festival, has been specially crafted and programmed for mobile and will now be
available to all Tata Docomo and Tata Indicom subscribers at a minimal rate.
Celebrated artists such as Naseeruddin Shah, Anupam Kher,
Om Puri, Javed Jafferi, Ratna Pathak Shah and Jayati Bhatia are the star cast
of the Hindi version. Whereas, Sharath, Sihi Kahi Geetha, Srinagara Kitty and
Dilip Raj are part of the Kannada version. With the scale of this mega
production, it is one of the most ambitious radio projects of all time.
The audio series was previously launched on Airtel in
April 2011; the service has around 4 lakhs subscribers in such a short span and
is gaining momentum. It is currently available in Hindi and Kannada, soon in
Telugu and Tamil too. Come October, the service will be available to all Tata
Docomo and Tata Indicom.
Customers can call 543346, and listen to all the 120
episodes of Fever Ramayana in Hindi and Kannada.
The rapid increase in mobile subscribers in India has
created a huge demand for new and innovative content. Fever Radio Ramayan on
Airtel was our first experimental step on a new platform and the response has
given us confidence put many other projects in the pipeline,” said S
Keerthivasan, business head, Fever 104 FM.
By Telecomlead.com Team
editor@telecomlead.com
