By Telecom Lead Team: CommerceTel Corporation, a provider
of proprietary mobile marketing technologies and solutions, announced today
that the Miami Dolphins increased their mobile subscriber base by more than 300
percent during the past year using CommerceTel’s patented mobile marketing
technology.
“Mobile has quickly become an integral part of our
overall marketing and fan engagement strategy,” explained Wayne Partello,
senior director of content and creative services for the Miami Dolphins.
“We wanted to communicate with our loyal and passionate fans anytime,
anywhere, and in a cost-effective way.”
Using CommerceTel’s mobile marketing platform, we not
only increased our mobile subscribers by over 300 percent, but also exceeded
our advertising revenue projections by a wide margin,” Partello added.
With CommerceTel’s
mobile marketing platform, Miami Dolphins launched several innovative mobile
marketing initiatives, including news, scores, seats and offers, to help
increase ad sales. They succeeded in engaging more fans through the mobile
channel. Further the Dolphins used CommerceTel’s web-based campaign management
and reporting platform to create and execute each of these successful
initiatives.
Every mobile messaging campaign generated subscriber
growth, with the Miami Dolphins’ mobile news alerts campaign growing by 370
percent, the company said. The Dolphins have also launched a tribe specific to
their cheerleaders and fans who can join by texting “Cheer” to
347347. Season ticket holders will also have the option to receive
communications via text as their preferred form of communication versus email,
phone, or print.
The team also leveraged their social media presence with
a mobile web opt-in page integrated into their Facebook page and
MiamiDolphins.com website. The team used the Miami Dolphins Cheerleaders
Facebook page and SMS to send informational blasts to their fans.
“The Dolphins used our platform to take their mobile
marketing to a new level,” added Michael Falato, Senior Vice President of
Business Development and Sales at Txtstation/CommerceTel. “We are proud to
contribute to their success in building an even stronger direct connection with
their fan base, and ultimately higher sponsorship revenues.”
