Telecom Lead Europe: Mobile operator Telenor, in
association with Alcatel-Lucent, will launch digital content store in Serbia.
Telenor mobile users will have access to personalized
digital media services such as music, applications, games, e-books and video.
Telenor claims that its subscribers in Serbia are the first
to find the content they want most in a single, localized storefront that knows
who they are and what they like.
Alcatel-Lucent said its Digital Media Store (DMS) enables
Telenor to provide services and content from a cloud-based entertainment hub.
DMS provides Telenor subscribers with a one-stop shop where they can discover,
acquire and use any content, across all their connected devices including PCs,
feature phones, smartphones and tablets.
The cloud-based DMS enables Telenor to quickly launch
storefronts without deploying local operating platforms, and with minimal
adjustments can expand the service to other countries.
Telenor will be in a position to rapidly launch advanced
multi-content services in its business units at a lower cost, and provides them
with flexibility in content partnerships as it becomes easy to extend content
distribution agreements to new markets.
“We chose Alcatel-Lucent’s managed and cloud-based
solution in order to make it easy for all Telenor business units to deploy and
operate a localized store while best leveraging Telenor’s scale. It was
particularly important to have a flexible solution which caters for all content
categories and device types including feature phones,” said Kristin Skogen
Lund, EVP and Head of Telenor Digital Services.
Telenor will deploy the DMS solution on a country by country
basis from the beginning of 2012 onwards.
The tie up with Alcatel-Lucent will provide Telenor with
support in three areas: deployment and platform hosting, content operations and
management and content sourcing and merchandising.
“Every country has a different consumer environment,
and Telenor has a particularly diverse subscriber base. The flexibility and
adaptability of our DMS solution therefore made it a good fit for Telenor which
is looking to meet the individual needs of subscribers in both developed as
well as fast-growing markets across Europe and Asia,” said Adolfo
Hernandez, president of Alcatel-Lucent’s Software, Services & Solutions
group.
