Telecom Lead India: ZTE is planning to ship more than 10
million mobile phone units in India in the short run.
The Chinese telecom equipment maker has shipped more than
40 million mobile phones in India so far.
Cui Liangjun, general manager of ZTE India, told ChinaDaily.com that ZTE has seen rapid growth of ZTE’s
terminal business in India in recent years.
ZTE entered the Indian market in 1999, but the company’s
device business did not really take off until 2005, when it sold 1 million
handsets in the country.
The Indian market is one of the largest in the world,
with the number of telecom subscribers second only to China’s.
The number of mobile subscribers in India rose to more
than 900 million this year from about 4 million in 2001. The pace of addition
of new mobile users has sometimes surpassed China. India is adding around 6
million to 7 million mobile users a month.
ZTE plans to become one of the top three mobile phone
vendors in the Indian market.
Smartphones will become mainstream mobile phones in India
and ZTE plans to provide more customized, high-quality smartphones to Indian
customers.
ZTE is the world’s fourth-largest mobile phone maker and
the fifth-largest telecom gear maker.
IDC has ranked ZTE as the fifth largest smartphone vendor and
fourth mobile handset provider based on second quarter shipments.
This is the first time ZTE has ranked in the global top
five smartphone providers. The research agency said ZTE shipped eight million
smartphones in the second quarter of 2012 and its worldwide market share was
just 0.5 percentage points behind HTC and 1.4 percentage points behind
Nokia. ZTE smartphone shipments increased by 300 percent over the same
period in 2011, and achieved a global market share of 5.2 percent.
editor@telecomlead.com
