Verint Systems announced the launch of key enhancements
to its Nextiva Video Business Intelligence (VBI) solution, part of the Nextiva
IP Video portfolio from Verint Video Intelligence Solutions.
Designed to help forward-thinking retail organizations
capture and analyze shopper movement patterns to increase conversion rates and
improve operational efficiency, Nextiva VBI includes such additional functions
as Nextiva Retail Traffic Analytics, Nextiva People Counting and Nextiva Queue
Management, along with the ability to integrate with such existing business
systems as POS, EAS and RFID.
Verint’s Nextiva VBI leverages video extracted from
existing surveillance cameras to provide accurate and holistic data about
customer behavior patterns. Key enhancements to the solution include real-time
metrics and advanced, user-friendly dashboards that can drive further enhanced
business value in retail environments.
Nextiva VBI counts people with an accuracy rate that can
be greater than 95 percent, even under varying light and heavy traffic
conditions, a substantial improvement over traditional technologies.
In combination with POS data, Nextiva VBI’s store
performance management capabilities provide in-store department managers, store
managers, regional managers and corporate management with reliable metrics to
benchmark store performance, including identifying trends. Retail organizations
can use shopper conversion rates from Nextiva VBI to compensate and incentivize
their sales staff, cultivating a customer-centric culture.
Nextiva VBI captures and analyzes shopper traffic
movements and patterns to help store managers make better staffing and
scheduling decisions. Advanced, user-friendly dashboards provide real-time
reports on actual and predicted queue lengths and wait times. With this
insight, retail organizations can schedule staff according to actual customer
volumes, enabling better customer service and experiences, and higher margins.
Nextiva VBI captures in-store customer behavior to help
measure the success rate of marketing and advertising promotions. Armed with
this insight, retailers can make better, more informed decisions to enhance
such aspects as store layout, product placement and promotional displays.
Nextiva VBI’s easy-to-use interface enables retailers to quickly search for
pertinent data, such as when customers frequent a store the most, how long they
dwell in specific areas and what they experience in terms of typical wait time
in lines. With this insight, retail organizations can reduce their reliance on
soft data by replacing it with real-world information that can be used to
improve the customer experience.
Our recent enhancements to the Nextiva Video Business
Intelligence solution leverage the power of video analytics to provide retail
organizations with simple, relevant and actionable business metrics that are
otherwise hard to obtain real data on,” said Debjit Das, vice president of
global marketing, Video Intelligence Solutions, Verint.
Verint Systems recently announced that
China CITIC Bank, one of China’s largest financial services organizations, has
deployed Impact 360 Workforce Management from Verint Witness
Actionable Solutions.
As an existing user of Verint’s recording
software, this additional investment in workforce management (WFM) made in
March 2011 is being used across China CITIC Bank’s contact center in Beijing.
By Telecomlead.com Team
editor@telecomlead.com
