Syniverse has received a U.S. patent for technology powering a cloud-based charging platform that enables telecom service providers to implement charging models for mobile data, such as sponsored content.
The cloud-based charging platform from Syniverse enables sponsors to deliver content from multiple mobile service providers from one centralized platform to mobile consumers without any charge on the end-user’s bill.
The platform assumes significance in the wake of the demand of mobile service providers to offer flexible charging, especially as unlimited data packages have become less prevalent, due to growth of video content, streaming services, and other data-intensive apps.
Syniverse’s approach will provide sponsors access to mobile user segments based on campaign needs.
Prior to launch, Syniverse provisions the parameters of the campaign, which could be as precise as reaching certain age or gender demographics in a given location or as broad as all end users across multiple service providers’ subscriber bases.
From there, the campaign is pushed directly to the end user, with the user able to download, stream or interact with new content for minimal or no cost. Syniverse clears and settles transactions from the campaign to ensure compensation to service providers for the data usage.
Via a single portal, Syniverse’s platform will boost brand exposure for data sponsors, who could range from media companies to device manufacturers to social media outfits and more.
While the end user saves money by using sponsored data, the service provider fosters new revenue streams from consumers and sponsors, builds brand equity, aligns costs and revenues with services consumed, and minimizes Opex.
