Telecom Lead America: Row 44, a provider of in-flight
broadband entertainment platform, has launched its new wireless video-on-demand
(VoD) service.
The service allows commercial airlines to offer
passengers an extensive library of on-demand movies, television episodes, and
bookable destination services via passengers’ Wi-Fi enabled devices.
“Row 44’s wireless video-on-demand opens up an
innovative platform for any airline to generate incremental revenue while
delighting their customers. Uncoupling Row 44’s video-on-demand solution from
our In-Flight Broadband Entertainment Platform means that even an airline not
yet ready to commit to broadband connectivity can still offer passengers a
personalized in-flight entertainment experience, delivered right to their own
Wi-Fi devices. This standalone VoD offering will also enable an airline to
scale up quickly and cost – effectively to full broadband connectivity when they
are ready,” said Travis Christ, chief sales officer for Row 44.
The company said that the service is a subset of Row 44’s
In-Flight Broadband Entertainment Platform that can later be scaled up quickly
and cost-effectively to include connectivity and other broadband services.
The company added that Airlines can select from its
extensive library of content via Wi-Fi to stream wirelessly to passengers’
smart phones, tablets, laptops and other Wi-Fi enabled devices on demand.
Furthermore, Airlines can also use Row 44’s VoD service
to offer real-time inventory for bookable destination services – music
concerts, theatre tickets, sporting events, ground transportation, etc. – in
more than 140 cities around the world.
Recently, Delta Air Lines also offered free access to shop Amazon.com and Amazonwireless.com
onboard all Delta and Delta Connection flights with in-flight Wi-Fi service.
Delta operates the world’s largest Wi-Fi-equipped fleet
of aircraft, including its entire fleet of 550 domestic mainline
aircraft.
editor@telecomlead.com
