RBM
Technologies, a provider of in-store visual merchandising management solutions
for retailers, announced that it is offering its Visual Merchandising Manager
(VMM) solution on the Cisco Cius, a tablet purpose-built for the enterprise.
Information
on the application can be found in the Cisco AppHQ,
an application ecosystem built specifically for the Cisco Cius that provides
new ways to create, manage and rapidly deploy mobile business applications in
the enterprise.
A
Web-based in-store visual merchandising management solution for retailers, VMM
cuts the cost of marketing promotions, and drives revenue with market-specific
campaign planning and precise store level execution. VMM removes the complexity
of distributing corporate direction throughout a network of stores to ensure
the correct POP, kits, products and creative are delivered – and then executed – correctly.
With
VMM on the
Cius, store managers can deliver immediate execution reporting of campaign
merchandising initiatives and include photos of the executions tied to the
campaign planograms. Retail management can effectively see” exactly what the
customer sees in every store.
As
our retail clients began rolling out mobile tablets for their stores, it was
only natural for us to make VMM available on these devices,” said Randy Greene,
CEO of RBM.
VMM
on the Cisco Cius takes our solution out from the back office and on to the
sales floor to drive precise execution at the point of sale, and in a much
faster and more efficient manner than ever possible before. Retail is entering
a new era in which in-store mobile devices are becoming true game-changers,” Greene
added.
Running
VMM on the Cisco Cius gives
retailers an unparalleled level of merchandising and marketing localization and
execution, resulting in the most optimized in-store experience.
editor@telecomlead.com
