Telecom Lead America: QuickMobile has launched its new
Analytics Dashboard that will allow marketers and organizers access better data
to improve event logistics and planning, and measure the success of their
meetings.
The new dashboard is accessible through QuickMobile’s
advanced content management system and available to all customers.
The company said that the new dashboard delivers hourly
updates of key analytics captured from event attendees’ use of
QuickMobile’s mobile meeting apps.
“Our new dashboard is a game-changer that will
provide event owners with access to real-time analytics and better information
to help them make educated, on-the-fly decisions about their events, as well as
to improve planning and logistics for future events,” said Patrick
Payne, president and CEO of QuickMobile.
The dashboard displays information before, during and
after the event. Among the data points available are number of attendees using
the mobile app; number of users on each mobile platform; number of sessions;
time attendees spend on the mobile app; and page views of specific features,
sponsors and content.
The dashboard will launch with 11 widgets that provide
information on general application usage, trends by platform, popular content
and more.
“Using one or a combination of these widgets will
give event marketers and owners a better understanding of the overall
engagement at their events. The ability to continually access new information
will produce a better understanding of audience wants and needs, as well as
more effective marketing campaigns and more targeted agendas and meeting
content,” Payne added.
