Next
1 Interactive, a media company specializing in Travel and Real Estate, announced
that Next 1 in combination with its partner RealBiz Media, a provider of
rich media and image content delivery for the real estate industry, completed
testing of its Home Tour Network Video On Demand (VOD) platform in Los Angeles
and Washington.
The
technical test launch passed, resulting in 100 percent of the submitted local
home listing videos and advertisements playing error free, on the cable TV
platform.
Passing
the test phase with 100 percent success has allowed the Company to accelerate
its intended path to roll out and has now gone live in three additional cities
— Hartford, Providence, Rhode Island and San Diego — bringing the total
cities operating in the Home Tour Network to five.
The
company is targeting Las Vegas and Phoenix in the coming months, as it works
towards its ultimate goal of 100 cities nationwide by the end of 2012.
“We
are very confident that our vast business relationships in the trade will help
us accelerate the adoption rate of this new and exciting media channel” said
Steve Marques, CEO of Home Tour Network VOD.
As
a result of passing this critical stage, the initial costing structure for
showcasing 15-20 second property listing video on the Home Tour Network will be
between $40 and $50 per month. The costing structure is based upon the Cable
VOD market reach in each city.
Its
technology allows real estate brokers to automatically create 15-20 second home
listing videos from their desktop on the fly. With a maximum of 1,000 listings
per city, this platform should provide realtors who are early adopters a unique
and affordable marketing advantage to showcase their property listings.
Furthermore,
in addition to listing fees, the company will capture additional revenue from
pre-roll and mid-roll advertising from real estate professionals and those
industries interested in reaching consumers at or near their time of home transition.
By
Telecomlead.com Team
editor@telecomlead.com
