Telecom Lead India: Affle, a digital media company,
announced that My London Heroes, a mobile destination launched by it in
association with Maxus and Hero Motocorp, has achieved over one million
engagements in little over a week of the London Olympics 2012.
The mobile destination enables Indian sports fans and
followers of the London Olympics to access exclusive content on their mobile
phones.
m.mylondonheroes.com
offers exclusive access to fans wanting to keep up with the Indian heroes
participating in the Olympics.
Interesting articles and videos , interviews with
athletes, their moments of glory and much more are made available in
interesting sections like Hero@London, Hero Legends & Hero moments.
Unny Radhakrishnan, national director, Maxus India, said
Hero’s key target audience is male youth and this is the audience who is most
passionately engaged with their mobile phones. This kind of an integrated
campaign helps the company reach out to this audience in a very unique way.
Vinod Thadani, COO, Madhouse India, said that Maxus
has been doing some innovative work on Mobile for its brand across the regions.
Maxus and Hero are moving towards a common goal of being
leaders in digital innovation and raising expectations of what mobile as a
medium can deliver for industry. My London Hero has changed the way this medium
was perceived of giving banner engagements to seamless continuous user
interactions.
Sankalp Mehrotra, regional director, Business
Development, Affle, said the company has had huge success across markets in
building engaging mobile campaigns around key passion points of mobile users.
According
to Hero Motocorp’s spokesperson, Hero is a brand which has always supported the
cause of Indian sportspersons across multiple sports. The Olympics is
definitely the biggest sporting event and we remain confident that the Indian
stars at the Olympics will win us a lot more glories this year.
Motocorp sees mobile phone becoming a preferred media
destination for the youth and really believe that such seamless integrations of
advertising and content can make this a significant communication medium for
the company in years to come.
editor@telecomlead.com
