Telecom Lead Asia: Mobile advertising network InMobi has
signed its partnership with Mindshare Singapore, a global media network, to
deliver mobile advertising campaigns for its clients.
Mindshare Singapore will have access to InMobi’s network,
creative services built on InMobi’s Sprout platform, targeting and analytics,
such as InMobi Ad Tracker, as well as custom brand and industry level research.
Mobile ad spend in the Asia-Pacific is the highest in the
world, at $2.56 billion.
Singaporean consumers spend 50 percent of their time
online/surfing the web through their mobile device.
Prabhvir Sahmey, head of Mobile at Mindshare Singapore,
said this partnership will deliver at scale across their deep network and
in-depth engagement analytics which has demonstrated real value and service to
Mindshare clients.
Phalgun Raju, InMobi’s Regional Southeast Asia General
Manager, said Mindshare Singapore represents many of the world’s largest and
most admired brands.
Smartphone penetration in Singapore continues to deepen,
with nine out of every ten consumers using smartphones.
Mindshare Singapore has been in the forefront of bringing
mobile rich media to their clients and developing their mobile advertising
strategies. Branded mobile rich-media advertising provides immersive
experiences that engage on the go consumers at rates significantly higher than
online.
