Telecom Lead America: In order to increase its focus
on the mobile marketplace, Ingram Micro has appointed Michael Romero as vice
president and general manager of the distributor’s new mobile business unit in
North America.
As vice president and general manager of Ingram Micro’s
North America Mobile Business Unit, Romero is leading a growing team of
dedicated mobile sales, technical, business development and marketing experts
committed to executing against the distributor’s stated strategy and enabling
channel partners and retailers to meet their goals.
“Mobile is a disruptive force that’s driving
technology innovation and greater sales in both the consumer and commercial
tech markets,” said Romero.
Prior to joining Ingram Micro,
Michael ran a successful marketing services company that enabled high-profile
international venture capital and Fortune 500 companies to create and implement
specialized, global and regional mobile marketing campaigns and sales
initiatives.
“Under Michael’s leadership, Ingram Micro is
bringing to market the business value and world-class mobile solutions and
services our channel partners need to capitalize on this multi-billion dollar
marketplace. To be successful in this market it takes relentless drive and a
dedicated focus from the top down. The mobile marketplace represents a
strategic line of business for Ingram Micro and our goal is nothing short of
becoming the industry’s fastest-growing, worldwide distributor of mobile
solutions,” said Brian Wiser, senior vice president, Specialty Solutions
Division, Ingram Micro North America.
Recently, Ingram Micro announced the promotion of Alain Monie to chief executive officer.
editor@telecomlead.com