Yatra.com has consolidated its number one position in the online travel portals’ space by getting over 3.1 million unique visitors in March 2011, as adjudged by comScore.
In its effort to provide the best possible user experience to its customers, Yatra.com has consistently improved on its product features and service delivery, thereby ensuring rapid growth in visitors over the reported period. Unique visitors is a statistic describing traffic to a Web site, counting each visitor only once in the time-frame of the report. This statistic is relevant as a measure of a site’s true audience size. This is one of the most important metrics for travel portals and gives an unbiased indication of the popularity of the site.
Commenting on this report, Dhruv Shringi, co-founder and CEO, Yatra.com stated, This reaffirms the faith that consumers are putting in Yatra.com as the number one brand in the online travel space. We have seen a surge in overall visitors over the past one year and we continue to outpace both the category and our competitors”.
Recently, Yatra.com launched the Yatra.com Cricket Manager, an online cricketing initiative, which helped the online portal in reaching out to a new segment. Yatra.com currently records over six million page-views per month, spread across all its products from hotels, holidays and flights.
By TelecomLead.com Team
editor@telecomlead.com
