Comcast, a media, entertainment and communications
company, announced that it is expanding the carriage of eight Hispanic networks
by 14 million total subscribers.
Among the public commitments made as part of Comcast’s
acquisition of NBCUniversal was an agreement to increase the distribution of at
least three networks that are American Latino-owned or -controlled or target
the Latino community by at least 10 million digital basic subscribers within
six months after the deal closed on January 28.
Comcast will surpass that goal by 40
percent by adding approximately 14 million subscribers to eight Hispanic
networks.
We are pleased to be bringing more Hispanic programming
to millions of consumers across the U.S.,” said David Jensen, vice
president of Content Acquisition. Comcast Cable.
Comcast strives to deliver programming that brings the
world to our customers, and I’m proud that we were able to go far beyond our
commitment by delivering this great new programming,” Jensen added.
The eight Hispanic or Spanish-language networks that have
expanded carriage on Comcast systems are Azteca America, Galavision, HITN,
LATV, -mun2, Telefutura, Telemundo and Univision.
The increased carriage for these networks will be
achieved primarily by adding the channels to new cable systems and markets.
This will help to serve more than 23 million subscribers across the United
States, provides more than 60 Hispanic or Spanish-language networks on most of
its major cable systems.
This partnership with Comcast is a step in our expansion
strategy to meet the demand of the increasing Latino community. Our programming
will now reach millions of new households, providing our viewers the tools they
need to navigate life in the U.S,” said Jose Luis Rodriguez, president and CEO,
HITN.
Enhancing the reach of these networks is the latest in a
series of steps Comcast is taking to increase the availability of
minority-focused programming on its cable systems.
Since April, the entertainment provider has announced
plans to boost the reach of Mnet, the English-language Asian pop culture
channel, by more than 2 million subscribers; while two African-American-focused
networks, The Africa Channel and TV One, will be added to a combined 2.3
million new homes.
By Telecomlead.com Team
editor@telecomlead.com
