Telecom Lead India: The global Connected flat-panel TV
(FPTV) market will increase to 91 million units in 2012, and China will soon
seize the top spot of the connected TV market, as it is expected to exceed US
connected TV sales in 2014, according to the Strategy Analytics Connected Home
Devices service report.
The report forecasts that the United States will remain the
largest market for connected TVs in 2012, with sales projected to reach 18
million units.
The Asia Pacific region, driven by China and India, will
account for 42 percent of all connected TV sales in 2016.
By the end of 2011, nearly 100 million households worldwide
owned at least one Connected FPTV, 6 percent of global household penetration.
Strategy Analytics projects that the number of global connected FPTV households
will reach 502 million by 2016.
Despite rapid connected TV growth in China, its household
penetration of connected TVs will remain low, with less than one-third of
Chinese households owning a connected TV by the end of 2016,”said Kantideep
Thota, CHD Analyst.
As per the study, content providers and Pay TV operators are
constantly leveraging the growing presence of connected TVs to reach consumers,
which will boost the growth of connected TVs.
Nearly 40 percent of all FPTVs sold in 2012 are projected to
be internet-enabled; and this figure will rise to 80 percent in 2016.
Consumers are starting to enjoy services like Netflix
and BBC iPlayer on their internet-enabled televisions. The increasing
availability of a broad range of other services, like Skype and YouTube, will
make the proposition of connected TVs more compelling,” said Jia Wu, Director,
Connected Home Devices (CHD) at Strategy Analytics.
Asia Pacific to Drive Connected TV Market
According to another study, global Connected TV shipments
are set to see huge growth over the coming years, at a CAGR of 58.3 percent
during 2009-14.
The Asia-Pacific region is the driving force, with CAGR of
over 60 percent and representing almost half of global shipments by 2014.
Although still a small market, the Middle East and Africa will see
the fastest growth over the period.
editor@telecomlead.com
