CEM4Mobile Solutions, a provider of Mobile Analytics and
Customer Experience Management offering for mobile services, announced the
launch of free Entry Package of its CEM4Mobile Analytics.
The radical move follows the decision to enter the mobile
services market in the North America.
Mobile services market has witnessed phenomenal growth
and is poised to grow by triple digits every year, over the next five years
related mobile devices, networks, content technologies and use-cases for
services are evolving faster than ever before.
Many companies have found that for being successful they
need to understand their users and offer mobile services that are satisfying,
desirable and engaging. The potential of facilitating the mobile users via
mobile content and VAS in their daily life is enormous and the full potential
is still untapped.
CEM4Mobile is an innovative mobile analytics
product with strong focus on Customer Experience Management. The offering has
been particularly designed for companies providing mobile content and VAS
across all of the industry’s verticals enabling them to measure and analyze
interactions between end-users and mobile services,
The solution supports collection of statistical data
directly from the following: browsing and application based services by using
taglines, mobile networks via Deep Packet Inspection (DPI), server-to-server
integrations via Transaction Interface and customer feedback through
Voice-of-Customer channel.
The analysis extends to use patterns, service ranking,
market trends and particularly how different device, contract, content and user
demographic combinations impact the behavior.
Now the SaaS based product family has been repackaged
into the following: “Entry” providing a FREE mobile analytics for
browsing and applications based mobile services, “Standard”
supporting extensive mobile analytics and “Premium” which boosts the
whole range of products namely premium mobile analytics with Voice-of-Customer
channel, Customer Experience Management, mobile media measurement and mobile
surveys for collecting customer and market insight.
“In essence we want to maximize the number of
satisfied, loyal and advocate end-users in our customers’ mobile services and
thus it’s logical that our product pricing is based on number of unique
end-users rather than anything else,” said Aalto, CEO of CEM4Mobile
Solution.
By Telecomlead.com Team
editor@telecomlead.com
