Boult, India’s fastest-growing wearables brand, is entering a bold new chapter with a rebrand to GOBOULT, signaling its intent to scale both in India and globally.
Backed by strong financial performance — closing FY25 with Rs 800 crore in revenue, nearly doubling in two years — the company is targeting Rs 1,000 crore in revenue for FY26 and aims to reach Rs 2,000 crore by 2030.
At the heart of GOBOULT’s transformation is a multi-dimensional growth strategy that includes a refreshed brand identity, significant investments in R&D and design, a broader product portfolio, and aggressive retail expansion.
“GOBOULT is not just a rebrand — it’s a reboot of everything we are and aim to be,” said Co-founder Varun Gupta. “We’re building a global Indian tech brand that reflects the speed, spirit, and boldness of the youth.”
Strategic Rebranding for a Digital-First Generation
The new name, GOBOULT, reflects a shift in mindset — signaling ambition, speed, and forward momentum. The updated brand logo, combining a screwhead (symbolizing innovation and strength) and an arrow (denoting movement and transformation), embodies this new vision. The brand is positioning itself to resonate with fast-moving, digitally savvy Gen Z consumers who seek bold, design-led, and tech-forward experiences.
Investment in Innovation and AI-Driven Product Development
GOBOULT is investing Rs 25 crore into R&D and design innovation to become an AI-first company. This includes building more intelligent hardware, deepening software integration, and creating intuitive user experiences. The company is strengthening its engineering and design teams to support this vision, with a clear focus on product innovation and user-centric development.
Premiumization and Product Diversification
As part of its premiumization strategy, GOBOULT is advancing into the Rs 2,000+ ASP segment with a strong focus on fashion-forward wearables, audio gear, and personal tech accessories. The product roadmap is centered around Gen Z aesthetics, functionality, and cutting-edge design, creating a brand that balances performance with lifestyle appeal.
Massive Retail Footprint Expansion
GOBOULT plans to expand its retail presence tenfold — from 3,000 to over 30,000 stores — across general trade, modern retail, and experience-driven formats in the next 18 months. This aggressive expansion is expected to shift the company’s revenue mix, making offline sales a key growth driver alongside its digital-first approach.
Global Expansion in FY26
The company is laying the groundwork for international expansion beginning in FY26, with initial market entry planned in the United States, Europe, Southeast Asia, and East Asia. The new brand identity has been designed to resonate globally, positioning GOBOULT as a tech-driven Indian brand ready to compete on the world stage.
Partnerships and Pop Culture Integration
GOBOULT is also tapping into pop culture and design-first partnerships, including limited-edition collaborations that enhance brand visibility and consumer engagement. Its recent collaboration with Mustang exemplifies this strategy, blending fashion and tech to appeal to younger audiences.
Building Toward IPO and Long-Term Vision
The current transformation is part of GOBOULT’s larger vision to become one of India’s most aspirational personal technology brands, laying the groundwork for future IPO readiness. With a clear roadmap encompassing product innovation, retail scale-up, international markets, and a strong brand ethos, GOBOULT is strategically positioned for sustainable long-term growth.
TelecomLead.com News Desk
