Ooyala, a Telstra subsidiary and a provider of video publishing, analytics and monetization, is set to open an office in Chennai, India.
Ooyala aims to hire talent spanning engineering, product development, operations, IT, professional services and technical support. The new Chennai office will be instrumental in expanding its global presence, providing another local team for its customer base in Asia Pacific, and accelerate its rapid pace of innovation.
Ooyala’s customer Viacom18’s new OTT service, Voot is using Ooyala Pulse, its ad-server, to manage and deliver video ad campaigns across its new mobile app and desktop experience.
Other customers across Asia Pacific include Australia’s National Basketball League and National Rugby League, Singapore’s Mediacorp, and Media Prima in Malaysia.
Telstra also uses Ooyala technology to power its over-the-top entertainment offerings throughout Australia and is both a customer and reseller of Ooyala technology.
Around the world, many top broadcasters and media companies such as ESPN, NBCUniversal, Sky Sports, RTL Group and The Weather Channel use Ooyala.
Ooyala chief executive officer Ramesh Srinivasan said: “TV is changing, with several mega-trends at play. Viewers are increasingly getting their news and entertainment from a greater variety of devices.”
