The subscription video on demand service revenue in Japan is expected to increase from $4 billion in 2023 to $5.6 billion in 2028, GlobalData said.
The CAGR of 6.8 percent in subscription video on demand service revenue in Japan will be driven by the growth in SVoD subscriptions and SVoD household penetration.
There will be a steady rise in the average monthly revenue per unique SVoD household.
Growth in SVoD subscriptions in Japan during 2023-2028 will be supported by the rise in household penetration of fixed broadband services, particularly fiber optic (FTTH/B) services, and the consumer shift from traditional pay-TV services to OTT video platforms.
The rise in the monthly average SVoD revenue per SVoD household from $9.76 in 2023 to $11.68 in 2028 is expected to be driven by the increasing consumption of premium video content.
Prominent video streaming companies such as Amazon Prime Video, Netflix, and Hulu, and local players like dTV and U-Next offer a range of video content to users.
