32 million viewers have accessed JioCinema on the final day of the FIFA World Cup Qatar 2022 to watch the world cup final between Argentina and France.
Argentina picked the FIFA World Cup Trophy for the first time since 1986.
Lionel Messi has lifted the Copa America in 2021 and the World Cup in 2022, and has been the best player in both.
Lionel Messi has been involved in 21 World Cup goals in 26 appearances – both of those figures are records.
He’s also the only man to have scored in the group stage, last 16, quarter-finals, semi-finals and final of the same tournament. Lionel Messi was man of the match in every single game in the knockout stage of FIFA World Cup 2022.
Over 110 million viewers have consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup.
The FIFA World Cup Qatar 2022 held India’s attention with 40 billion minutes of watch time clocked across Sports18 and JioCinema, which continued to be the No. 1 downloaded free app on iOS and Android throughout the tournament.
JioCinema enhanced viewers’ live experience with a Hype Mode, empowering fans with unique offerings at their fingertips during a live match. It included a multi-cam view of the match, trivia and stats in real-time, and a Time Wheel that allows viewers to relive an unforgettable moment.
The digital viewership of the event was supported by availability on multiple OEM and CTV platforms such as Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others. CTV viewers watched the world’s most prestigious football tournament in UHD 4K for the first time ever through JioCinema.
“This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1,” said Viacom18 Sports CEO Anil Jayaraj.
