Multiplay service revenue in the Asia-Pacific region is forecasting to achieve CAGR of 2.4 percent from $245 billion in 2023 to $276.3 billion by 2028.
This surge in multiplay service revenue is attributed to the escalating number of multiplay households and an uptick in average monthly spending per household, GlobalData said.
The number of multiplay service households is anticipated to escalate at a CAGR of 2.2 percent during the forecast period spanning from 2023 to 2028. China leads the pack as the largest country in terms of household multiplay subscriptions, while markets with lower penetration rates like India are expected to witness accelerated subscriber growth.
The dominance of doubleplay services currently steers the Asia-Pacific multiplay market, constituting 49 percent of total multiplay households. However, this dominance is anticipated to wane over the forecast period as tripleplay service adoption gains traction. Tripleplay services are projected to surpass doubleplay services in subscriptions within the next few years, eventually claiming 54 percent of total multiplay households by 2028.
Quadrapleplay service is forecasted to gradually garner momentum, fueled by higher average household spending, thereby bolstering overall market revenue.
The robust fixed network infrastructure and relatively high fixed broadband household penetration rates in nations like China (110 percent), South Korea (94 percent), and Singapore (77 percent) provide telcos with the leverage to promote multiplay service bundles centered around high-speed internet services.
Operators are sweetening the deal by extending additional perks such as unlimited data, access to video-on-demand platforms, and complimentary 4K set-top boxes to enrich their bundled service offerings. Consequently, the average monthly household expenditure on multiplay service bundles is anticipated to witness an upsurge, thereby propelling overall revenue growth in the sector.
