Invalid addresses affect businesses a great deal, especially the ones in eCommerce, logistics, home-share & vacation rental services, background checking, and parsing. Of course, these aren’t the only businesses that should leverage address validation services. In truth, even smaller businesses can use address validation to enhance data accuracy and make the right decisions.
So, if you’ve been wondering whether investing in an address validation API is a good idea, here are 6 reasons to proceed:
- Improved Delivery and Logistics Efficiency
Logistics, regardless of the sector, depend heavily on correct address data for success. If your business sends packages to customers, the last thing you want is an increased occurrence of returned packages as a result of inaccurate data. Address validation is your best solution to ensuring that all packages reach their destinations without rerouting, which enhances delivery timelines and reduces handling complexities.
A powerful address validation API from a reputable provider like Trestle is a great investment for any business, particularly those with high shipping volumes. With such a tool, you can streamline your entire logistics process to make it more efficient and pleasant for customers, which increases satisfaction rates.
- Enhanced Customer Experience
Customer experience is a significant aspect of any business. Address validation APIs can enhance customer experience by confirming the accuracy of address information as a user enters it. Such input smoothens the user journey and reduces friction since customers don’t have to double-check or correct the addresses themselves.
Furthermore, some APIs are equipped with an auto-fill feature to simplify the entry process further by predicting and completing addresses as they are typed. The reduced keystrokes and potential errors all add to a better customer experience overall.
- Reduced Operational Costs
You may not think about it that way at first, but incorrect addresses result in wasted resources, from targeting the wrong shipping destinations to rerouting to being forced to reprocess orders. Address validation can help your business avoid these costly mistakes by guaranteeing data accuracy at the point of entry. Preventing delays and re-shipping costs can result in substantial savings over time.
- Improved Data Quality
The overall quality of your customer data depends on individual elements such as address information. Investing in a highly automated tool to ensure that all the address data you are adding to your databases is accurate, can go a long way towards improving data quality across all your systems.
Address validation APIs are designed to make it easier for you to ensure that you only have accurate and up-to-date information. That way, you won’t have to focus on extensive data cleaning as a result of the continuous accumulation of inaccurate data.
- Fraud Prevention
Addresses are the most important indicator of risk in digital transactions. A good example of how this works is empty houses being used as drop points for fraudulent orders. Address verification helps you ensure that all accounts being registered are only from legitimate customers, which reduces the overall risk and guarantees fraud-free business operations.
Address validation and verification have been labelled as being an essential part of the KYC and AML processes in the financial and gaming sectors. All this goes to show how crucial address validation and verification APIs are in business.
- Reduced Environmental Impact
The final reason is one you probably wouldn’t have expected in such a post, but you can see where this is going. Even as more customers enjoy the convenience of online shopping, they are becoming increasingly aware of their impact on the environment and challenging companies to lower their carbon footprint.
Though address validation isn’t in itself a measure that contributes directly to reduced environmental impact, it controls happenings such as returned shipments and redirected deliveries that result in an increasing carbon footprint.
Experience These and Other Benefits Today
The benefits mentioned in this post are great pointers to what you can expect from investing in an advanced address validation API for your business. Trestle offers APIs that are easily customisable to your business needs. That way, you can experience these benefits and then some.
Visit trestleiq.com to learn more and try their APIs to see the difference that brings to your business operations.
