Apple said it would extend free Apple TV+ subscriptions, which were set to end within the next three months, till February.
The iPhone maker had bundled a one-year free subscription to its video-streaming service, which debuted in November last year with shows such as “Oprah’s Book Club” and Jennifer Aniston’s “The Morning Show”, with the purchase of an Apple product.
Apple TV+ subscriptions otherwise cost $5 per month.
Apple has not yet revealed the number of Apple TV+ subscribers. The service has fewer TV shows and movies than rivals such as Disney+, which surpassed 60 million subscribers in August after launching last November.
Netflix has more than 190 million subscribers around the world, it said in July. But unlike those services, Apple TV+ doesn’t have a back catalog of reruns.
Apple TV+ is a part of Apple’s services business, which is an increasing focus of investors and accounted for 22 percent of the company’s sales in the quarter ending in June. Last month, Apple announced several bundles called Apple One, which tie Apple TV+ to other paid subscriptions from Apple such as Apple Music, iCloud storage and gaming service Apple Arcade.
Apple TV+ is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, Amazon Fire TV and Roku devices, as well as at tv.apple.com, for $4.99 per month with a seven-day free trial.
The Apple TV app will be available on Sony and VIZIO smart TVs later this year. Customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy one year of Apple TV+ for free — for a limited time.
