Sony Ericsson has initiated a core marketing initiative
with Tata DOCOMO, during the launch of Xperia PLAY phone on the network.
Xperia PLAY has been positioned by Tata DOCOMO as an
intrinsic part of its ‘Smartpick Offer’, wherein a consumer can get services
like free data and mobile TV on Xperia PLAY.
Sony Ericsson announced
more than 20 new games, including 10 exclusive titles, optimized for Xperia
PLAY. The new games, many of which will be showcased at the world’s leading
games expo, E3, June 7-9, add to the more than 60 titles already available for
Xperia PLAY.
The new titles offer broad appeal to different users and
usage occasions from popular, innovative, massively multi-player online titles
(MMO) to immersive titles and addictive graphically rich new casual content.
At Tata DOCOMO, our endeavor is to bring to life the
myriad possibilities opened up by our world-class 3G network. Real-time video
and multi-player gaming are among the top applications of 3G, capitalizing on
and showcasing the network’s speed, and devices such as this provide an
opportunity redefine the telecom experience and impact the very lifestyles of
our customers,” said Sunil Tandon, head of Mobility Services & Device
Management, Tata Teleservices.
As Xperia PLAY becomes available in India, the portfolio
of great games continues to grow and we are delighted to announce 20 new games
optimized for Xperia PLAY.We’re providing a brilliant opportunity for
developers and game publishers to bring their best titles to new audiences and
fantastic new experiences for Xperia PLAY owners. Keep watching this space,” said Prasun Kumar, marketing head, Sony Ericsson India.
By Telecomlead.com Team
editor@telecomlead.com
