Thailand is set to experience a full pace of 3G network expansion,
along with a few planned 4G pilot projects, in 2012.
Tablet-based enterprise mobility solutions and
cloud-based services are likely to become innovative business models for mobile
operators, giving them a new revenue stream in the mobile broadband era.
Major mobile operators were likely to focus on 3G
infrastructure expansion next year to serve increasing demand for mobile
internet, driven mainly by the proliferation of smartphones and tablets,” said
Bunyati Kirdniyom, head for communications and regulatory affairs of Ericsson Thailand.
Thailand is likely to experience the initial long-term
evolution (LTE) technology, known as 4G, next year. Operators running on LTE
networks could provide voice over LTE service for smartphone users, enabling
high-quality IP-based voice services.
Ericsson predicts that local mobile operators need to
explore new business models to increase profitability, according
to Bangkok Post.
Ericsson expects embedded mobile broadband (EMB) to
become a common feature in notebooks in 2012 after the country adopts it as an
optional feature for two years.
EMB enables a device to make broadband connection without
being limited to areas within ranges of wireless hot spots.
Conventional business models relying on prices, speeds
and sales volumes would become less effective.
“In 2012, mobile operators are expected to adopt an
innovative business approach common in the financial and airline sectors. The
strategies will involve loyalty, user preferences, service customisation and
tailor-made applications for enterprise,” said Arun Bansal, Ericsson’s
head responsible for Southeast Asia and Oceania.
Operators are expected to provide greater cloud service
varieties to differentiate themselves from rivals. Mobile payment via Near
Field Communications technology would play a key role next year.
Collaboration between operators outside the telecom
industry are likely to be seen in convergence services.
On-demand and over-the-top TV solutions would continue
growing.
By Telecomlead.com Team
editor@telecomlead.com
