Toyota Financial Services (TFS), the
finance and insurance brand for Toyota in the U.S., announced the launch of a
new iPhone app which incorporates personalized QR code technology allowing
customers to access their accounts through their smart phone.
TFS app allows customers to use their smart
phone or iPad2 to simply scan a personalized QR code found on their billing
statement and have instant access to their account. The QR code helps to speed up
the process of paying via a mobile device.
“We launched a mobile-enhanced site
for our customers back in January. But expectations are that in the near
future, about 20% of consumers who own a smart phone will bypass on-line sites
completely and pay their bills directly via their smart phone. We needed
to provide an option that would give them immediate access to their accounts,
even if they’ve never registered on-line prior to downloading the app.
Our use of personalized QR code technology allows them to do just
that,” said Karen Ideno, head of Marketing & Brand at TFS.
According to industry analysts, over $200
billion in payments will be collected via mobile devices by 2015. Consumer
trends indicate a growing number of Americans are relying less upon traditional
Web sites and more on their smart phones when performing financial
transactions.
The gross merchandise transaction value of mobile payments for physical goods
will exceed $170 billion worldwide by 2015. This is nearly triple the $60
billion forecast for 2011, according to Juniper Research.
“We are really excited to offer this
additional channel and experience for our customers who want the ease and
expediency of paying via their smart phone. Toyota, Lexus and Scion customers
will each have an app that reflects the look and feel of their vehicle’s brand,
while, of course, offering each the same robust functionality and convenient
account access,” added Ideno.
By Telcomlead.com Team
editor@telecomlead.com
