Chip major Intel announced its collaboration with
Reliance Communications to accelerate broadband penetration using the PC as a
growth engine.
The company also announced its partnership with ASUS to
produce entry level Netbooks designed for the first time buyers, students and
people on the go.
Both RCom and Intel will aim to increase device footprint
among internet subscribers across India by enhancing collaboration with OEMs,
joint retail promotions and selling Intel Architecture based devices through
the RCom Stores.
Our endeavor is to bring whole new levels of
affordability to the Netbook category without compromising on performance,
usability or aesthetics. The collaboration with RCom gives us the opportunity
to deliver computing and connectivity proposition to first time buyers especially
in high potential Tier 3 and Tier 4 cities. This proposition will appeal to the
90 million households that can now afford an entry level PC with less than one
month of income,” said Prashanth Adiraju, director, New Platforms Business
Group, Intel South Asia.
We believe that the real catalyst in Notebook or Netbook
growth would be when Internet access becomes easier, affordable and consistent.
I am sure, in addition to our revolutionizing design and style, this initiative
to make Reliance Netconnect available to consumers at a discounted price would
help in increasing the adoption of Netbooks amongst the users,” said Alex
Huang, country head, Systems Group, ASUS India.
Reliance Communications has rolled out Netconnect
broadband services in over 1200 towns in line with its vision of ‘Wirefree
Broadband India’.
Reliance is delighted to support Intel’s cloud driven
Meego OS and offer a complete package of affordable computing and wireless
broadband access to bridge the digital divide in semi-urban and rural India. We
are happy to work with like-minded partners like Intel and Asus towards our
vision and goal of driving data penetration in India,” said Kaushik
Pillalamarri, senior vice president – Data and Devices, Reliance
Communications.
ASUS showcased its latest ASUS Eee PC X101 powered by an
Intel Atom processor. These Netbooks come pre- loaded with MeeGo open source
system enabling a fast, rich and intuitive experience along with applications
for email, social networking, entertainment and education.
By Telecomlead.com Team
editor@telecomlead.com
