Real Media announced an agreement to represent Skype’s
display advertising sales in France. The partnership helps expand the reach of
24/7 Real Media by providing brands with access to Skype’s user base.
The first campaign that has been driven by the media
agency OMD (Omnicom Media), with advertiser Sony, is already running and so far
is delivering very positive results. Sony’s campaign will run on ad-enabled
versions of Skype in France on four separate days during August and September.
The Sony Internet TV offers the opportunity to take
advantage of Skype: communicate with friends and family, displayed in your
living-room.” said Nathalie Hoffet, communications director sony France.
It is therefore natural that Sony took the opportunity
to be the first advertiser of Skype in France, both in line with Sony’s
Internet TV and reaching a CSP+ audience,” Hoffet added.
Skype’s reach and engaged user base make it an
attractive platform for brands to market their products,” said Edouard
Dinichert, head of media at 24/7 Real Media.
Skype’s biggest strength lies in its intimacy factor, as
the average Skype user has a positive association with their experience because
they use it to stay in touch with family members, close friends or professional
contacts. There are not many opportunities that can deliver that type of
setting to advertisers combining social media and strong video / rich media
format,” Dinichert added.
Advertising on Skype in France provides brands with
access to Skype’s customer base. Advertisers gain access to multiple
advertising opportunities through a single format, including the option of
utilizing expandable video.
Skype also offers new ways to communicate with end users
by offering brand advertisers a click-to-call button that can be included
within the ad and allows users to directly contact them.
After successful launches in several countries, we are
excited to expand to advertisers in France,” said Andy Sims, director of global
advertising services at Skype.
We have found a great partner in 24/7 Real Media who
compliments Skype in their approach to media and we’re confident that they will
help us bring the Skype offering to France’s great brands,” Sims added.
Skype recently announced
an updated version of its Skype for Android app-Skype for Android 2.0, bringing
Skype Video Calling to the currently fastest growing mobile OS.
With the new version, users will be able to make and
receive free1-to-1 video calls over Skype between their Android phone and other
Skype contacts on the iPhone, Mac, Windows PCs and even TVs. Skype for Android
with video works over Wi-Fi or 3G data connections and can be downloaded for
free from the Android Market or Skype.com/m using any phone browser.
By Telecomlead.com Team
editor@telecomlead.com
