Telecom Lead Asia: Taking on Samsung, Micromax announced the online sales of A116 Canvas HD quad core processor phone from Thursday for Rs 13,990.
On January 21, 2013, Micromax said that the price of Micromax’s Canvas HD, which comes with MediaTek chip, will be below Rs 15,000 in India.
Though smartphone users can book the phone from February 14, they will not enjoy the phone on Valentine’s Day as the delivery timeline would be 5-7 working days.
Targeting customers who buy on the Valentine’s Day, consumer devices giant Apple and home grown Karbonn have unleashed marketing campaigns.
Micromax A116 Canvas HD will compete with Samsung Galaxy Grand. Samsung Galaxy Grand is available for Rs 21,500.
Other rivals of Canvas HD are Spice Stellar Pinnacle, Karbonn S1 Titanium and Lava Iris 501, which are available at a similar price band.
Main features of Micromax Canvas HD:
MediaTek’s MT6589 1.2 GHz quad core processor
Android Jelly Bean
HD resolution of 1280×720
2100mAh battery
8MP rear camera
3G enabled
external memory expandable up to 32GB
